Crafting compelling landing pages for software as a service (SaaS) products is both an art and a science. It's about grabbing the attention of potential customers and guiding them through a journey that ends with a conversion. And the good news is that you don't have to reinvent the wheel. The best SaaS landing pages serve as valuable templates to draw inspiration from and adapt for your products.
Magic UI's startup landing page template, can provide a valuable starting point. This tool is instrumental in helping you achieve your objectives of looking for landing page examples and gathering inspiration for designing your SaaS landing pages.
What Is A SaaS Landing Page?
Best SaaS Landing PagesA SaaS landing page is a sales page aimed at cold-selling your product or service to your website visitors. It is used in the products and services marketing strategy where users are asked for an immediate sale without any prior purchaser contact.
Purpose of a SaaS Landing Page
A SaaS landing page is a page on your website that an interested visitor can land on to find more information about your product. It’s designed to promote or sell your software online. It doesn't necessarily have to be related to the actual application, but it should provide information about how it works and what benefits it can provide.
Additional Functions of a SaaS Landing Page
These pages can also be used to announce new features, promote events, generate leads, or capture emails for a mailing list. Elements are commonly found on landing pages as well, such as:
Interface screenshots
Chatbots
Importance of Understanding Your Audience
Understanding your audience is the most important factor in creating a good SaaS landing page.
What are their needs?
What will motivate them to purchase?
What do you want the result of the page to be?
After you've answered those questions, you can create an effective SaaS landing page that informs potential customers and encourages them to convert into leads, contacts, or even customers.
Conversion Rates for SaaS Landing Pages
The average conversion rate of a landing page is around 2.35%, so you will need all the techniques, inspiration, and best practices to ensure your landing page's conversion rate meets or exceeds the average.
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6 Key Elements Of A High Converting SaaS Landing Page
Best SaaS Landing Pages1. Hero Section
The hero section is the first thing users see when they visit a SaaS landing page. It's crucial to capture attention immediately and provide essential information to keep the visitor manageable.
2. Features/Benefits
This section is where you highlight the unique selling points of your SaaS product. A detailed comparison table showing features for each subscription tier can be highly effective for potential customers to understand the value they get for the price.
3. Social Proof
Adding social proof to your landing page can significantly boost conversions. Build trust with potential customers who are considering a free trial with the help of:
Testimonials
Customer logos
Star ratings
Case studies
4. Contact Form
Including a contact form on your landing page can help capture leads who have unanswered questions. Placing the form lower on the page can encourage users still on the fence to reach out for more information.
5. Demo Video
Providing a product demo video can be an effective way to showcase your SaaS product's capabilities. This can help users better understand how your product can solve their pain points and lead to higher conversion rates.
6. Call-To-Action (CTA)
While multiple CTAs can create distractions and reduce conversions, using FOMO elements like a countdown timer can encourage users to click the CTA button. Keep your CTA clear and compelling to drive users to take action and sign up for a free trial.
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25 Best SaaS Landing Pages & The Reasons Why They Convert
Best SaaS Landing Pages1. langfuse.com
Langfuse is a tech startup designed to enhance observability for AI applications, particularly those using large language models (LLMs). It integrates seamlessly with existing AI models to provide detailed insights into their performance, helping developers understand and improve their AI systems. Langfuse builds its landing page using Magic UI. Using animated components offered by Magic UI makes the landing page engaging, and its clean design maintains a 1:1 attention ratio.
2. Cognosys
Cognosys is a platform that leverages advanced artificial intelligence to enhance business operations and decision-making. It integrates various AI capabilities to provide comprehensive solutions for:
Data analysis
Automation
Predictive insights
The platform is designed to help organizations optimize their workflows, improve efficiency, and gain valuable insights from their data. Their landing page leverages Magic UI's capabilities to deliver interactive and customizable interfaces easily. The page is incredibly dynamic. Lots of animations and effects give the impression of action.
3. ClickUp
ClickUp is in direct competition with Monday.com as a project management software, which is why their landing page also highlights how its features stand out against Monday’s offerings. This is done through a neatly organized comparison table that’s both informative and easy to navigate.
Simple imagery and very little text crowd the page, while customer testimonials and award badges boost their credibility. A standout feature is the practical CTA button, which offers a seamless transition for users to import their Monday.com account to ClickUp.
4. Zapier
Zapier is an application that allows workflow automation and makes various integrations possible. They’ve strategically created a landing page for each specific integration so that users can find the exact information they need. This landing page is particular to the Zapier integration for Keap, a platform for managing customer relationships.
Naturally, anyone searching for Keap integrations will come across this landing page. It effectively showcases how Zapier enhances Keap’s functionality and details the range of integrations available.
The page features trust badges from some of their major partners and call-to-action buttons for free sign-ups via your:
Google
Facebook
Microsoft account
The content on the page is thoughtfully crafted with the customer’s pain points in mind and explains how each integration can be used and automated.
5. SurveyMonkey
SurveyMonkey is a tool designed for conducting and gathering survey results from a target audience. Unlike many landing pages, this particular page includes dropdown menus for additional pages in the header.
It keeps the content on the page focused so the reader doesn’t get distracted.
It jumps straight into the pricing plan options and a form to contact sales, efficiently guiding visitors toward making a decision.
The page comprehensively details what you can do with SurveyMonkey tools and the various scenarios and situations you could use them for.
6. Leadpages
Leadpages is a small website and landing page builder. While its main website has a lot of information, this landing page provides a more streamlined approach.
The main selling point is that you can build a landing page in 30 minutes or less using a combination of templates and AI technology.
They include a short video explaining the product and brief written content explaining what it enables you to do.
They cover how Leadpages can resolve your problems and increase leads and sales. There are a couple of customer testimonials and a good distribution of CTA buttons.
7. PandaDoc
PandaDoc is a corporate document management system streamlines organizing, sending, and tracking documents for e-signatures.
This landing page is specifically built for the purpose of requesting a demo.
It includes a demo request form, a short explanation of what you can do with PandaDoc, and some trust badges.
It is plain and simple but very effective for users at a point in the sales funnel where they’re ready to commit just a little bit more.
8. Wix
Wix is a well-known drag-and-drop website builder that gives almost infinite possibilities for website design. Of course, there’s some fierce competition in the world of no-code website builders, so the Wix team has created this landing page to help boost conversions.
You first see a bold CTA to enter your email address and get started.
Some sleek information blocks outline how Wix can help you achieve your goals.
The landing page is very minimalistic, with only a few images and CTA buttons. It’s free from excess dropdown menus or unnecessary buttons.
9. Typeform
Typeform, as the name might suggest, was originally a form builder and has now sidestepped to provide the functionality needed for a landing page builder.
This landing page gives you an interactive example that shows visitors how their forms work without leaving the page.
They clearly explain how to build high-converting landing pages, including custom forms.
Customer testimonials also foster a sense of trust in the product.
The landing page is clean and fuss-free.
10. Influencity
Influencity is a platform where marketers can connect with industry-relevant influencers.
Its landing page is built to encourage leads to sign up for a free trial.
The page runs through general features that help you do what you need to and find the best influencers for your brand.
It has one customer testimonial, social proof badges, and social media links so you can follow its account.
11. Hurree
Hurree promotes its product as a pinboard for website analytics. It’s essentially a custom dashboard builder that helps you display and analyze a wide range of business metrics.
This Hurree landing page has a clear purpose to encourage visitors to enter their email addresses and create a free account.
On the left-hand side of the page, the benefits of using Hurree dashboards are detailed in bullet points, and customer reviews are mentioned, but otherwise, that’s it.
You can’t scroll down for more information; this one is short and sweet.
12. Asana
Project management software Asana’s landing page design utilizes space and a simple color palette to make its hero section stand out without being too distracted.
This makes the white CTA button all the more evident to site visitors.
The page also features product demos that showcase what the product will actually look like from a user’s perspective.
You’ll notice that every main feature is succinctly introduced throughout the full landing page with internal links.
13. WeTransfer
The Netherlands-based file transfer solution WeTransfer uses straightforward microcopy and an easily readable font to hook site visitors in immediately.
Clicking on the black CTA button takes you straight to the pricing page so prospects can find the right plan for them.
The landing page also uses vibrant visuals and contrasting colors.
These creative liberties make the full landing page feel friendlier, inspiring, and more likely to evoke positive emotions in site visitors.
14. Bitly
Unlike the copy-light landing page of WeTransfer, Bitly’s full landing page has more text in it.
It offsets the text using white space and illustrations to ensure that the full landing page doesn’t overwhelm site visitors.
The primary CTA uses a bright color that contrasts with the other landing page elements.
It’s also more prominently designed than secondary CTAs to ensure that most attention is drawn toward the primary CTA.
You’ll notice that the company name and CTA use colors that aren’t prominent on the page.
Scrolling down the full landing page will lead you to client brand logos, a great way to incorporate social proof into your landing page.
15. HubSpot
While HubSpot’s design style is a bit denser than some of the other examples on this list, it keeps its CTAs consistent throughout the full landing page.
The primary CTA is, of course, highlighted in orange to stand out to prospects.
The landing page also contains plenty of support resources, like FAQ sections and a chatbot, to help interested visitors learn more about the product.
Regarding social proof, the full landing page shows HubSpot’s awards and testimonial videos.
16. Miro
The first thing you’ll notice when you land on Miro’s landing page is the interplay between the black-and-white text and the yellow thumbnail to the side. This makes the catchy headline stand out while drawing attention to the animated product demo.
Lower down the landing page, you’ll see client testimonials and clever use of color to separate page sections.
The CTA button uses blue (a cool color) to contrast against the warm yellow color in the video thumbnail.
17. Loom
To reflect Loom’s brand identity as a screen recording software, its landing page heavily focuses on multimedia elements — particularly videos.
The landing page focuses solely on the product's main features to keep the value proposition as simple as possible.
The landing page also shows screenshots for web and mobile screens since their solution lets you embed Loom videos on multiple devices.
The full landing page does a good job of communicating versatility without going too deep into detail.
18. Wistia
Wistia follows best practices by using a single CTA
Bright backgrounds to contrast buttons
Interlinking to relevant product integrations
The landing page also features a chatbot that can instantly answer common questions
19. Figma
Figma’s enterprise software landing page is an excellent example of personalization.
The landing page's CTAs, sections, and overall tone of voice reflect the target audience, which in this case is enterprise customers.
To keep the full landing page consistent with Figma’s brand palette and visual style, it features many sharp and vibrant elements against a white background.
You’ll also find more in-depth resources than typical B2C SaaS landing page design would call for.
Enterprise SaaS marketing is all about overcoming the longer sales cycle since these types of users don’t make purchase decisions on a whim. As such, Figma includes various resources, including an economic report and customer success stories.
20. Canva
SaaS landing page design must adapt depending on which product, tool, or feature is being highlighted.
Canva’s logo maker landing page uses simple text and a CTA button with a darker shade of violet to prompt users to start creating.
The landing page also makes the task feel less daunting for new users by showing screenshots of the interface and telling them that they can get their logos in minutes.
It might not be the best SaaS landing page if you’re trying to advertise a full-suite platform, but when covering a single tool, Canva hits the nail right on the head.
21. Zoom
Zoom is video conferencing software that prides itself on intuitive functionality. When creating landing pages, It follows the same tenet of simplicity.
Zoom has distinct locations for each industry they’re targeting on its website.
Taking this segmented approach ensures that the web copy always feels relevant to the person reading it.
The landing page also has personalized videos for every segment, statistics, and benefits targeted to each user’s pain points.
There are also customer success stories for every industry that Zoom targets to boost conversions.
22. Monday.com
Monday.com is project management software that offers robust solutions for task management, HR, marketing, and general business operations. Its landing page has many of the critical features that make an effective SaaS landing page.
It has an attention-grabbing headline that immediately captures visitor interest and a simple, uncluttered design.
The page also incorporates social proof badges and testimonials, but the best part is the simple and interactive comparison table that clearly outlines the differences between Monday.com and other similar products.
This landing page effectively answers all the questions those interested in a project management SaaS want to know. CTA buttons are strategically located throughout the page to move the visitor along the sales funnel.
23. Dropbox
Normally, we wouldn't advise a long-scrolling landing page, but Dropbox has hit the nail on the head by combining its home page with a veritable LP. This won't work for a wide variety of websites, as there are generally too many opportunities for distraction when so much information is contained on one page. Still, it works exceptionally well here for a few reasons.
Given that the concept behind the offering is simple, it's not hard to explain how it's helpful in just a few pages and images, and it becomes more compelling the more you read their succinct copy blocks.
All signs point to sign-ups or sales.
Even the CTAs that don't link to a form link to other information, which, in turn, also link to the opportunity to sign up or buy.
Everything funnels down the same way, so little gets in the way.
24. Marketo
While other landing page spreads need multiple images to showcase their power, Marketo's does not. It's important to point out that it's not that we find this LP perfect, but more so that they're aptly leveraging an important element beyond the offering itself: support.
Whether it matters if users are familiar with the Adobe family of products is still up for debate.
Whoever visits this landing page will know they're getting a 2-in-1 package with their sign-up.
They will get an easily digestible 4-minute intro demo and access to an entire video library.
While it may take time and direct hands-on support from an expert, most folks want an easy way to learn a potential solution at their leisure, and not having to commit to a meeting might be what best suits their need.
25. Domo
If there's one thing Domo does exceptionally well with this landing page, it's certainly a focus on the customer. Not only do they explain that their free trial incorporates the user's data from the get-go instead of a hokey, generic demo that showcases all of its -neatest- or most helpful features, but Domo even outlines precisely what you'll be able to walk away with after your 60-minute onboarding session.
The language on the page speaks directly to the visitor, using a lot of 'you' perspective and, in addition, providing what you'll be able to accomplish in a short amount of time. It's not just a great way to exemplify their proof of concept but also frame their free trial and offering. They even encourage continued exploration afterward to ensure trial users get first-hand experience figuring out how and why Domo can solve many of their current pain points.
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Do You Need A Landing Page For Your SaaS Product?
Best SaaS Landing PagesHaving a dedicated landing page for your SaaS product can significantly impact your conversion rates. Here are some benefits of having a dedicated landing page for a SaaS product:
Greater Control Over the Conversion Process
A landing page is another website, meaning you have much greater control over the conversion process. This control allows you to tailor the content, design, and user experience to optimize conversions.
Optimized Design
With a dedicated landing page, you can set up a design template for your page, which presents visitors with all the key information in an organized manner. This optimized design can help increase engagement and guide visitors toward the desired action.
Focused on Conversions
Landing pages allow you to create a seamless path for visitors interested in buying your product. They are designed specifically for this purpose and are focused solely on making conversions. This focus on conversions can lead to higher conversion rates than directing traffic to a general website.
SaaS Landing Page Best Practices
Best SaaS Landing PagesKeep it Simple
A cluttered landing page can overwhelm visitors, so keeping your SaaS landing page design straightforward and easy to navigate is vital. A minimalist design approach, with a clear value proposition and concise product features, will keep potential customers engaged. Leveraging a prominent SaaS landing page builder and template can reduce the stress of creating a design from scratch.
Use Strong Headlines
Strong headlines are essential for capturing a visitor's attention and drawing them into reading the rest of the landing page. By focusing on your product's benefits and delivering them in a concise and easily digestible manner, you'll increase the chances of conversion.
Highlight Benefits
Rather than solely listing product features, emphasize how your solution can address potential customers' pain points and improve their lives. Demonstrating the value of your product in solving specific problems will resonate more with prospects.
Use High-Quality Visuals
Opt for high-quality images or videos that accurately represent your brand when showcasing your product's benefits and features. Generic stock photos can be a turn-off, so use visuals that align with your product and brand identity.
Make it Mobile-friendly
It is crucial to ensure that your landing page is optimized for mobile viewing. Easy-to-read text and tap-friendly buttons are essential for a seamless mobile user experience.
Reduce Friction
Eliminating barriers to conversion, like confusing navigation or complex forms, is key to driving more sign-ups or sales. Make sure visitors can easily understand your product and its value proposition and how to take the next step.
Use A/B Testing
A/B testing is a powerful tool for optimizing your landing pages. Experiment with headlines, images, and calls to action to determine what resonates best with your audience and drives more conversions.
Continuously Optimize
Optimizing your landing pages shouldn't stop after launch. Monitor your SaaS marketing metrics regularly and use insights to make data-driven improvements to your landing page over time.
Use a Landing Page Builder/Template
Leveraging a landing page builder with clean, customizable templates can simplify your design process. Magic UI, for example, provides a collection of visually appealing and interactive components that can be easily integrated into web applications, helping you create stunning landing pages with minimal effort.
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Check Out Our React Component Library for Design Engineers
MagicUI is a free and open-source UI library designed to provide design engineers with a vast array of visually appealing and interactive components for web applications. These components offer over 20 animated elements that can be easily integrated into projects and are built using:
React
TypeScript
Tailwind CSS
Framer Motion
This library aims to bridge the gap between design and development by emphasizing animation and a design-centric approach. The highly customizable nature of MagicUI components allows for seamless adaptation to meet branding and design requirements.
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