Ready to create a landing page that captivates your audience from the start? Interactive landing pages bring your online presence to life with every click, scroll, and hover. Learn how to design these engaging pages and watch your engagement rates soar using these landing page examples.
Magic UI’s startup landing page template simplifies crafting dynamic, visitor-friendly pages. With Magic UI, transform dull, static pages into vibrant, interactive experiences that keep your audience coming back for more.
What Is an Interactive Landing Page?
Interactive Landing PageAn interactive landing page is designed to engage users through various interactive elements, guiding them toward a specific action or goal. Unlike traditional landing pages, which may present information and include a call-to-action button, interactive landing pages incorporate dynamic features like:
Animations
Micro-interactions
User-driven experiences
The Evolution of Landing Pages
These elements create a more engaging and immersive experience for visitors. Traditionally, the term landing page refers to the homepage of a website. But since the early 2000s, it has become a standalone page tailored for a specific marketing objective. Today’s interactive landing pages go beyond these early designs. They use engaging elements to capture attention and encourage visitors to interact more deeply with the content. This could involve:
Interactive forms
Animated visuals
Interactive infographics
Engaging Visitors with Interactive Elements
These make the page more visually appealing and guide users toward desired actions, such as:
Subscribing to a newsletter
Downloading resources
Signing up for a free trial
By incorporating these interactive features, landing pages can better:
Hold visitors’ attention
Increase the time they spend on the page
Effectively drive them to complete the intended action
The goal is to create a more engaging and compelling experience that reinforces key messages and boosts conversion rates.
What Are the Benefits of an Interactive Landing Page?
Interactive Landing PageAn interactive landing page design is essential for a flourishing business. Interactive landing pages that aren’t compelling enough will not convert visitors into leads and eventually into paying customers, resulting in an increased bounce rate. To be safe, the top priority is to invest in making landing pages interactive, which is why marketing managers are inoculating micro-interactions.
According to recent surveys:
Approximately 81% of digital marketers say their ability to stand out from the competition results from interactive content.
It has been reported that 93% of B2B companies say that interactive content effectively increases conversion rates.
About 79% of marketers believe that interactive content has reusable elements.
FedEx saw an 82% increase in month-over-month revenue after adding a freight shipping calculator to its landing page, along with other interactive tools.
BloomReach achieved a 70% conversion rate with an engaging quiz.
Reasons Why Interactive Content Converts Directly
Increases Engagement
Engagement nurtures trust between your product and its visitors. Interactive content increases the chances of converting fully engaged visitors into customers. Interactive landing pages actively involve your viewers, causing them to appreciate your brand’s goals and make a purchase.
Visitors who engage with your webpage:
Spend more time on it
Absorb the information
Perceive your brand message
Interactive features keep visitors interested and enhance the possibility that they’ll buy your products, helping you create a solid relationship. Various interactions that enhance engagement include:
Clicking
Scrolling
Playing with landing page elements
Educates Users
Interactive content tells your stories through user participation. Visitors get to do something instead of just reading on-screen text:
Explore
Learn
Test
Receive immediate feedback
Provides Freshness
Interactive landing pages infused with your brand’s personality create an experience no other can offer. They set you apart from your competitors and help the company to:
Differentiate itself from its numerous competitors
Add originality to your service offerings
Build trust with your audience
Position your company as a top-tier service provider in your sector
Elevate Your Web App with MagicUI: Free Animated Components and Pro Templates
MagicUI is a free and open-source UI library that we designed specifically for design engineers.
MagicUI Component Features
Over 20 animated components were built using React, TypeScript, Tailwind CSS, and Framer Motion.
Visually appealing and interactive elements are easily integrated into web applications.
Enables the creation of stunning user interfaces with minimal effort.
Highly customizable components to match branding and design requirements.
You can save thousands of hours create a beautiful landing page, and convert your visitors into customers with our website templates.
With our focus on animation and a design-centric approach, MagicUI aims to bridge the gap between design and development, empowering us to craft captivating digital experiences.
Use MagicUI’s startup landing page template today!
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7 Interactive Landing Page Design Techniques
Interactive Landing Page1. Animations
Animations work well on interactive landing page designs like:
Enhance designs on desktop platforms
Make graphics, typography, and photos feel less static
Add subtle movement and visual interest
Animation is initiated when users hover over a target element, triggering a gentle interaction.
Effective Use of Animations in Landing Pages
Draw attention to key elements like CTA buttons and linked text.
Magic UI's animated component library offers visually appealing, interactive elements.
Easily integrate these components into web applications.
Create stunning user interfaces with minimal effort.
2. 3D Elements
You can enhance any interactive landing page design with 3D objects. This is an exciting way to present key graphics and information and offers a playful way for users to consume more information. Bringing instant “wow factor” to any design, 3D elements also make your landing page more memorable—when going up against the vast competition, this is the goal!
3. Explainer Videos
Explainer videos are among the tried (and tested) ways to engage visitors and convert. Videos establish trust and credibility and explain complex subjects better than bland text-based landing pages.
4. Quizzes
Quizzes provide an interactive way to get leads and filter them. Based on the answers, they help you offer custom solutions. Quizzes can be entertaining and helpful depending on what you do with them and how you implement them.
5. Image Comparison Sliders
The benefits of an image comparison slider:
Allows users to click and drag to view two states of an image
Perfect for “before/after” storytelling
Showcases product or service differences effectively
Enhances user experience by allowing readers to interact and see results firsthand
Writing isn’t enough these days—you need to help readers experience it for themselves, and this is a great design technique for doing so.
6. Multi-Step Forms
Remember when we said that today’s digital visitors will likely get distracted and bounce off your page? A long, tedious, impersonal form-fill can make it become a reality. That’s why multi-step forms can be a fantastic interactive element for a landing page. A multi-step form takes longer and separates it into smaller parts, increasing the chances a user will participate.
7. Surveys
Customers like to know that their opinion is valued. If they are dissatisfied with their voice, customers want the opportunity to voice it and feel that they are truly being listened to.
Enhancing Customer Engagement with Interactive Surveys
Demonstrate that customer opinions are valued.
Provide a platform for customers to voice dissatisfaction and feel heard.
Boost conversions by allowing visitors to participate and share thoughts.
Show customers you value their input with targeted surveys.
6 Best Interactive Landing Page Examples
Interactive Landing Page1. Langfuse
Langfuse is a tech startup designed to enhance observability for AI applications, particularly those using large language models (LLMs). It integrates seamlessly with existing AI models to provide detailed insights into their performance, helping developers understand and improve their AI systems.
Langfuse's MagicUI Landing Page
Langfuse builds its landing page using Magic UI. Magic UI's animated components make the page engaging, and its clean design maintains a 1:1 attention ratio. Once you land on the page, the animated video in the header section and the shimmering buttons are worth noticing.
2. Cognosys
Cognosys is a platform that leverages advanced artificial intelligence to enhance business operations and decision-making. It integrates various AI capabilities to provide:
Comprehensive data analysis
Automation
Predictive insights solutions
The platform is designed to help organizations:
Improve efficiency
Gain valuable insights from their data
Their landing page leverages Magic UI's capabilities to efficiently deliver interactive and customizable interfaces. The page is incredibly dynamic, and lots of animations and effects give the impression of action.
3. Wise
Wise (earlier TransferWise) is a service for transferring money worldwide.
Landing Page Features
Cost Transparency: Directly addresses the primary objection of cost.
Interactive Calculator: Provides real-time transaction fee calculations.
Video Demonstration: A large click-to-play button showcases the setup and transfer process.
4. Landbot
Landbot is a no-code conversational chatbot builder. Its landing page tells what it does, i.e., personalizing client journeys in real-time. But it also goes one step further by showing how. A conversational module is built right on the interface for visitors to interact. So, if you’re looking for conversational landing page inspiration, Landbot is the go-to.
5. Adobe x Bowie
This interactive landing page design from Adobe is one of the most unique examples we’ve come across. Adobe x Bowie is a marketing tool to promote Adobe’s collaboration with the Bowie brand—or legacy, shall we say—in which people are encouraged to use Adobe CC to unlock their individualism and creativity as Bowie did. It also promotes its Ziggy graphics add-on pack.
6. Publicis Norway
Publicis Norway’s interactive landing page, made in Vev, embodies the less is more mantra yet manages to be one of the most uniquely creative pages we’ve seen. From the moment the page loads, you are met with significant typographic elements that make up the brand name Publicis. Upon scrolling, these letters scatter in every direction outside of the user’s screen.
Vev's Scroll-Speed Magic: Instant Engagement
This use of Vev’s scroll-speed add-on is ingenious in its simplicity and significantly improves the ability to capture attention from the start.
Related Reading
Best Practices for Designing Your Interactive Landing Page
Interactive Landing PageEvery Interaction Should Be Logical
Make sure the user understands why they are interacting and how they should interact with your content. Whether through labels, universally understood symbols, or the overall design, interactivity should be part of the user's natural journey.
Every Interaction Should Enhance the User Experience
Avoid adding pointless interactions and ensure they contribute to the broader purpose of the landing page.
Every Added Interaction Should Be Planned Across Devices
Optimize your interactive content for desktop, tablet, and mobile so that your interactive landing page is responsive across all screen sizes
Related Reading
Check Out Our React Component Library for Design Engineers
MagicUI is a free and open-source UI library designed specifically for design engineers. It offers a collection of over 20 animated components built with:
React
TypeScript
Tailwind CSS
Framer Motion
This library provides a range of visually appealing and interactive elements that can be easily integrated into web applications. Thus, you can create stunning user interfaces with minimal effort.
Empowering Design and Development
Customizable Components: Adapt components to fit your branding and design needs.
Focus on Animation: Combines animation with a design-centric approach for captivating digital experiences.
Free Collection: Creating beautiful landing pages and converting visitors into customers is easy.
MagicUI Pro: Offers website templates to save time and craft impressive landing pages.
So, why wait? Use the startup landing page template today and embark on your journey to effortlessly create interactive and engaging digital experiences.
