16 min read — Published 2 months ago

43 Best Landing Page Examples For Design Inspiration

Need ideas for your landing page design? These 43 best landing page examples are for inspiration and guidance. Start crafting your perfect page.

Landing Page Examples
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Landing page examples are vital resources for your toolkit, illustrating strategies and designs to elevate your projects. Whether you're seeking to refine your approach or kick-start new initiatives, exploring landing page examples can significantly fuel your creative journey and development skills.

In your quest to level up your landing pages, have you encountered MagicUI’s startup landing page template? This dynamic resource streamlines your web development process and offers inspiration to enhance your landing pages.

What Is A Landing Page?

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Landing pages are crucial for website owners, marketers, and businesses who want to:

  • Generate leads

  • Sell products

  • Encourage specific actions from visitors

They are vital for converting web traffic into leads and customers. By guiding visitors toward the desired action, landing pages prevent prospects from navigating away from the website without taking that action. Examples of things landing pages can persuade visitors include:

  • Signing up for a webinar

  • Downloading a guide

  • Requesting a quote

Each action calls for a specific set of landing pages to be created.

What Makes A Landing Page Optimized And Effective?

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Crafting an effective landing page is about blending appealing design and clear content. The top-notch ones grab attention with the following:

  • Enticing visuals

  • Persuasive text

  • Layout that is smooth to navigate

Captivate and Convert

Striking images and videos are essential to hook users quickly. Equally crucial is straightforward writing that conveys the page's message and addresses user needs. The balance between captivating visuals and compelling words is the formula for a standout landing page, creating a harmonious combination of design and content.

Clarity and User Journey

Yet, it is incomplete without a user-friendly layout. That means a clean, easy-to-follow design with a well-placed call to action (CTA). A strategically positioned CTA is a roadmap, effortlessly guiding visitors toward the page's goal. A successful landing page combines visuals, writing, and layout to capture attention and deliver a crystal-clear message, smoothly guiding visitors toward the intended action.

Effortless UI Design with MagicUI

MagicUI is a free and open-source UI library that we designed specifically for design engineers. It offers a collection of over 20 animated components built with React, TypeScript, Tailwind CSS, and Framer Motion. We provide a range of visually appealing and interactive elements that can be easily integrated into web applications, allowing us to create stunning user interfaces with minimal effort. 

MagicUI components are highly customizable, enabling seamless adaptation to match our desired branding and design requirements. With our focus on animation and a design-centric approach, MagicUI aims to bridge the gap between design and development, empowering us to craft captivating digital experiences. Along with our free component library, with MagicUI Pro, you can save thousands of hours creating a beautiful landing page and converting your visitors into customers with our website templates. 

Use our startup landing page template today.

43 Best Landing Page Examples For Design Inspiration

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1. Netflix

Netflix has a straightforward landing page that makes it easy for users to sign up for a membership. The copy is concise, stating the brand’s value proposition and clarifying that users can cancel anytime. Basic pricing details are displayed upfront, saving users from having to search for them.

2. Salt & Straw

Salt & Straw's landing page offers a simple, memorable, and visually appealing layout. It rewards lead capture with a monthly newsletter subscription and 10% off the first order. The visual of scoops of ice cream flanked by rows of ripe summer berries is enticing and visually appealing.

3. Herb & Wood

The landing page for Herb & Wood Private Events is designed to funnel traffic looking to host private events near their venue in San Diego. The landing page offers one clear action for visitors to click on the Private Events link, driving them towards hosting an event at Herb & Wood's venue.

4. REI Co-Op

REI Co-Op utilizes a carousel of messages to encourage immediate shopping actions from landing page visitors. The page features a variety of links, all leading visitors to shop now or save on various merchandise categories.

5. St. Jude's Children's Research Hospital

St. Jude's Children's Research Hospital inspires monthly giving with heartwarming stories of the children it helps. The landing page features emotive stories and testimonials of successful childhood cancer treatment to inspire visitors to contribute.

6. Philosophy

Philosophy's landing page is designed to provide multiple opportunities for visitors to shop for skincare products and fragrances. Scrolling down the page reveals additional shopping links, catering to visitors interested in skincare or fragrances.

7. Slack

Slack's landing page stands out with its messaging, emphasizing that it's more than just a tool. The page keeps the navigation bar simple and focused, with only essential elements included for current users to log in and prospective users to contact sales.

8. ExpressVPN

ExpressVPN's landing page communicates safety and simplicity, promising visitors a seamless online experience. The page features simple graphics and prominent TrustPilot and app store reviews to establish credibility and trust with visitors.

9. Blue Apron

Blue Apron's landing page emphasizes the variety of menu options available, using high-quality food photography to entice visitors. The CTA remains consistent throughout the page, encouraging visitors to explore the available plans and customize a subscription based on their preferences.

10. LinkedIn Ads

LinkedIn Ads' landing page outlines the benefits of advertising on LinkedIn, with a fixed header menu and a concise description of the three-step ad launch process. The page presents a carousel of key benefits and ensures visitors won't waste time with a cumbersome backend system.

11. Hootsuite

Hootsuite's landing page aligns with the concept of social media as a fun but legitimate marketing tool. The page includes a 30-day free trial CTA and provides granular information on pricing and product benefits as users scroll down.

12. Wondrium

Wondrium's landing page uses tiled movie title graphics as a background to showcase the service's breadth of offerings. The page highlights a 14-day free trial offer and features well-known Internet creators' testimonials to prove the service is worth exploring.

13. Uber for Business

Uber for Business's landing page offers a fast track for businesses looking to set up an Uber account for various services. The page offers a clear headline, a succinct description, and three benefits to persuade visitors to take action towards setting up an Uber account.

14. Skillshare

Skillshare's landing page design features a navy blue background with tiled photos showcasing various course types. The page uses an F-pattern layout to detail three key differentiators and a simple signup form requiring a name and email address.

15. Snowflake

Snowflake's event page demonstrates a commitment to mingling informative content with fun and networking, providing detailed descriptions and an interactive event finder. The page features minimal graphics and plenty of text to cater to a data analytics audience.

16. Spatium

Spatium's landing page features shades of purple and captivating images of outer space, making it visually appealing. The page uses abundant blank space to accentuate limited text and create an attractive, straightforward design.

17. Beats by Dre

Beats by Dre's landing page dedicates ample space to elaborate on their wireless headphones' style elements, technical features, and craftsmanship. The page uses large visuals, concise text, and a direct "buy" button to shorten the path to purchase.

18. Inbound by Hubspot

Inbound by Hubspot's conference landing page offers a focused CTA and persuasive content to convince visitors to attend the event. The page showcases videos, photos, and speaker bios while clearly delineating ticket types for easy selection.

19. Masterclass

Masterclass's landing page for a screenwriting course features marquee instructor Aaron Sorkin, with a simple red CTA, making it straightforward for visitors to claim a class spot. Video preview clips and a course outline help visitors decide whether the content meets their needs.

20. Calm

Calm's landing page practices what it preaches by focusing on tranquility and relaxation. The page is clean and straightforward and invites visitors to join millions around the globe on a wellness path. The headline "Meet Calm" creates a feeling of harmony and peace for visitors.

21. Zola

Zola's landing page makes wedding planning easy for couples by offering a one-stop shop for everything from invitations to the honeymoon. The page starts with a powerful word "free" attracting couples wanting to plan a polished wedding while saving on costs.

22. CD Baby

CD Baby's landing page points out the benefits for musicians using their services, offering clear pricing to ensure transparency and clarity upfront. The page follows a direct approach, showcasing what musicians get for their investment.

23. Goby

Goby's landing page promises "Brushing perfected" at the top, instilling confidence and curiosity in visitors. The page breaks down every element of the toothbrush visually, offering visitors a clear understanding of what they're getting.

24. DoorDash

DoorDash's landing page targets potential drivers, showcasing the benefits of becoming a food delivery person. The page highlights the freedom of working your hours and being your boss, appealing to those seeking a flexible side hustle.

25. SEM Rush

SEM Rush's landing page narrows its focus on competitor analysis, tapping into marketers' desire to spy on the competition. The page features a simple, one-field form entry and offers real-life success stories, testimonials, and social proof for visitors needing more information.

26. Coco Village

Coco Village's page showcases a collection of products, focusing on a sale or discount. The page makes it impossible for visitors to miss the "50% off beds and bedding sets offer," emphasizing the savings through visuals and clear CTAs.

27. Grass Roots

Grass Roots' landing page takes a modern and adult approach to wholesale hemp oil extracts, catering to a professional crowd. The page uses a colorful and friendly design to make the subject matter approachable and engages visitors with clear benefits and value propositions.

28. Amazon

Amazon's landing page breaks the rules to emphasize Amazon Prime's unbeatable offer. The page features multiple links and exit points, but the offer of free shipping and access to Prime Video is highlighted in the top half for quick consumption by visitors.

29. Branch Furniture

Branch Furniture's landing page reassures office managers that they're in the right place by offering a fast and easy office furniture design, shipping, and installation process. The page emphasizes "Office Furniture Made Easy," appealing to those looking to simplify their office furnishing process.

30. Western Rise

Western Rise's landing page quickly establishes the appeal of its product, the AT Slim Rivet Pants, through visuals and compelling copy. The page evokes a lifestyle aesthetic that appeals to urban professionals seeking high-quality and stylish pants.

31. Athabasca University

Athabasca University uses landing pages to boost online enrollment for its certificate programs. The landing page showcases a clear headline and copy targeting people who want to further their education. The page's sharp copy and image perfectly convey the message to visitors.

32. Bariatric Eating

Bariatric Eating's landing page infuses personality and style to make the subject matter approachable. The colorful and friendly design encourages visitors to explore and engage with the content, leading to an impressive conversion rate.

33. Blow LTD.

Blow LTD.'s landing page cleverly presents a genuine solution to a common problem. The page clearly states the offer, relying on value and novelty to win over prospective customers interested in in-home eyelash extensions.

34. Blue Forest Farms

Blue Forest Farms' landing page takes a modernized and adult approach to wholesale hemp oil extracts, catering to a professional crowd. The page conveys a strong case for the industry's seriousness with a clean design and persuasive copy.

35. Border Buddy

Border Buddy's landing page starts with the painpoints and insecurity visitors may feel when importing or exporting. The page offers a clear solution and promises to handle the complicated parts for visitors, keeping the landing page clean and focused on essential information.

36. Airbnb

Airbnb's landing page is a one-stop shop for visitors looking to book a holiday rental. The page offers various options like beachfront, cabins, and amazing views and allows users to select a date to book directly on the page.

37. Wix

Wix's landing page features captivating digital illustrations that follow visitors as they scroll down. The page uses design to emphasize touchpoints and highlights the main CTA at the mountain peak in the illustration.

38. Row House

Row House's landing page offers free first-class classes and targets new and experienced fitness pros. The page provides access to a fitness community to keep customers accountable for their fitness goals, with a clear and focused design to drive sign-ups.

39. Codecademy

Codecademy's landing page offers a simple signup form requiring an email address and password or integration with existing social media logins. The page also includes real-life success stories, testimonials, and social proof to make coding easier for beginners.

40. Sunbasket

Sunbasket's landing page communicates challenges and solutions concisely, catering to an audience looking for organic and high-quality meal options. The page emphasizes convenience, quality, and autopilot meal preparation, making it highly appealing to visitors.

41. Curology

Curology's landing page features a clean layout with concise copy that is less than 50 characters long. The page offers a custom solution for various skin issues and emphasizes a hassle-free user experience, catering to those seeking skincare solutions.

42. Breather

Breather's landing page offers instant access to finding a space, using location services to provide instant options nearby. The page uses simple, to-the-point copy and soothing color schemes to align with the product, offering room to breathe for visitors.

43. Paramount Plus

Paramount Plus' landing page is visually appealing and interactive and offers scannable yet descriptive headers. The page features repeatable CTAs and strategically placed content offers, providing multiple touchpoints for visitors to convert.

Tips For Creating An Amazing Landing Page

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Use Engaging Headlines and Well-Crafted Copy

When designing a landing page, remember to incorporate compelling headlines and subheads. This will make your page easy to scan and speak directly to visitors, using “you” and “your.” Ensure the headlines are direct and the copy is precise to showcase your business’s value proposition. Include visuals that emphasize your value to give visitors a clear picture of what your offering entails.

Write a Compelling Call to Action (CTA)

Entice visitors to take action by including clear call-to-action buttons that guide them on what to do next. Positioning these buttons visibly on the page, particularly above the fold, will ensure they catch the visitor's eye as soon as they land on the page. Use action-oriented words like:

  • Sign up

  • Get Started

  • Download

  • Start free trial

  • See live demo

  • Get a free audit

  • Register Now

Embed a Lead Capture Form

To generate leads from your landing page visitors, include a lead capture form that collects the necessary information for your sales team. While you can request as much information as desired, using forms with fewer fields, such as first name and email address or phone number, is recommended to increase the completion rate.

Add Social Proof

Boost your landing page's credibility by including:

  • User reviews

  • Testimonials from companies

  • Customer logos

  • Industry badges

  • Awards

  • Accreditations

This social proof demonstrates your business or product’s popularity and quality, convincing website visitors to try your products or services.

Ensure your landing pages are optimized for organic traffic by focusing on keyword-rich content from the headline to the text. By doing this, your landing page will appear whenever a user searches for a relevant keyword or phrase on a search engine.

Make Your Page Responsive

Design your landing pages responsive across various viewing experiences, ensuring a seamless user experience on mobile and desktop devices. Creating mobile-optimized landing pages eliminates any issues that might arise from different devices.

Test and Refine Your Landing Pages

Conduct regular tests on your landing pages and experiment with diverse content to enhance their effectiveness. Through data analytics and A/B or heat map tests, observe how visitors interact with your landing pages to refine and optimize them for maximum conversion rates.

Check Out Our React Component Library for Design Engineers

MagicUI is a free and open-source UI library designed specifically for design engineers. It offers a collection of over 20 animated components built with:

  • React

  • TypeScript

  • Tailwind CSS

  • Framer Motion

The library provides a range of visually appealing and interactive elements that can be easily integrated into web applications. These elements allow for the creation of stunning user interfaces with minimal effort. MagicUI components are highly customizable, enabling seamless adaptation to meet desired branding and design requirements.

MagicUI Pro: A Shortcut to Stunning Landing Pages

Besides offering a free component library, MagicUI Pro enables users to save countless hours and effortlessly create beautiful landing pages that can convert visitors into customers. With MagicUI Pro, users can access premium website templates that embody stunning design while maintaining high functionality. The templates are crafted to help users captivate their audience and achieve their conversion goals. 

Ready to transform your online presence? Explore our startup landing page template today!

Dillion Verma


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